Filter, compare, and export analytics

Stack report filters

1. 1Open Analytics and choose an account or campaign scope and Reporting period.
2. 2Select Filters to open Report filters.
3. 3Choose one or more values for Link, Namespace, Source, Browser, Operating system, and Time of day. Filters stack across the loaded report.
4. 4Use the matching count to confirm the result set. Select Clear filters to return to the full loaded report.

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Inspect click details and drill down

1. 1Open the Sources & links, Audience, or Click data report section.
2. 2Select a performance highlight, source, time bucket, platform, browser, operating system, or link to focus the report on that context.
3. 3In Click data, search link, source, IP, browser, or user agent. Results are paginated at 25 visible rows.
4. 4Remember that the current context, selected link, and stacked Report filters all affect what is shown and exported.

• The detailed table can show Clicked, Link, Source, IP address, Browser / OS, and User agent.
• Drilldowns change the visible report context but do not mutate campaign or link data.

Export the visible report

1. 1Set the desired scope, period, comparison, drilldown, and filters before exporting.
2. 2Open Export and choose Dashboard report (.svg) for a visual report or Current data (.csv) for row-level event data.
3. 3Confirm the download name includes the scope and period, then handle the file according to your organization's data policy.

Exclude internal traffic from future analytics

1. 1In an owner report, select Tracking rules.
2. 2Choose IP addresses or Referrer domains, enter the internal range or domain, and save the rule.
3. 3Review the saved rules and remove one when that traffic should be included again.

• Pro and Teams support up to 50 exclusion rules.
• Matching clicks and Campaign Hub views still resolve normally, but they do not create analytics events, increment counters, or confirm Autopilot impressions.
• Rules apply to future activity only. Existing analytics do not change.

Best practices for filters and exports

• Set scope and Reporting period before adding filters so the visible options match the report you intend to analyze.
• Use Clear filters before a new question, and keep the selected scope, period, and drilldown with any exported file.
• Protect CSV and SVG files as analytics data; detailed rows can include IP address, referrer, browser, operating system, and user agent fields.

Troubleshooting

• A filter has no options: the options are built from the loaded report. Expand the period or scope, or refresh after new activity.
• An export is empty: clear filters and drilldowns, verify the report has click activity, and refresh the report before exporting again.
• Tracking rules are unavailable: they require Pro or Teams and write access. Viewers and read-only shared reports cannot change them.
• The export contains more or fewer rows than expected: check the current scope, comparison setting, selected link, drilldown, and stacked filters; those controls are intentionally included.